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Privacy Policy

Privacy Policy

Privacy Policy
Effective Date: 01.01.2023.

ROKO obrt
ULICA FRANKA LISICE 24, BIBINJE
MB: 91993750

At Zadar Rent (https://zadar-rent.com), we are committed to protecting your personal data and privacy. This Privacy Policy explains how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR).

1. Information We Collect

We may collect the following types of information:

  • Personal information: Full name, phone number, email address, address, date of birth.

  • Driver details: Driver’s license number, expiration date, issuing country.

  • Booking details: Vehicle type, rental duration, pickup/drop-off locations, payment method.

  • Technical data: IP address, device information, browser type, location data.

  • Communications: Messages sent via forms, email, phone, or social media.

  • Cookies and tracking data: See section 7 below.

2. How We Use Your Data

Your personal data is used to:

  • Manage reservations and provide car rental services.

  • Communicate with you about your booking or inquiries.

  • Improve our website functionality and user experience.

  • Ensure compliance with legal obligations (e.g. traffic violations, tax records).

  • Send marketing or promotional materials (only with your consent).

3. Legal Basis for Processing

We process data based on:

  • Your consent (e.g. marketing emails, cookie preferences).

  • Contractual necessity (e.g. booking processing).

  • Legal obligations (e.g. record-keeping).

  • Legitimate interests (e.g. analytics, business development).

4. Data Sharing

We do not sell your personal data. We may share your data with:

  • Third-party service providers (e.g. payment processors, IT services).

  • Government authorities, where legally required.

  • Partners (e.g. insurance companies, roadside assistance) in the case of incidents.

All third parties are required to process your data securely and lawfully.

5. Data Retention

We retain your data for as long as necessary for the purposes outlined in this policy, or as required by law (e.g. tax, legal, or insurance obligations).

6. Your GDPR Rights

You have the right to:

  • Access your personal data.

  • Request correction or deletion.

  • Object to or restrict processing.

  • Withdraw consent at any time.

  • Request data portability.

To exercise your rights, email us at info@zadar-rent.com.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to analyze traffic, improve user experience, and deliver personalized content and ads.

Types of cookies we use include:

  • Essential cookies – Necessary for website functionality.

  • Analytical cookies – Help us understand how users interact with the site (e.g. Google Analytics).

  • Marketing cookies – Used to track visitors across websites and display relevant ads.

Third-party cookies we use include:

  • Google Analytics & Google Ads (Google LLC)
    To analyze site traffic and user behavior, and to show personalized ads via Google Ads.
    Google may collect data such as IP address, location, and device information.
    Learn more: https://policies.google.com/technologies/ads

  • Facebook Pixel (Meta Platforms, Inc.)
    Used to measure ad performance and show personalized ads on Facebook.
    Facebook may track your interactions with our site and associate them with your Facebook profile.
    Learn more: https://www.facebook.com/policies/cookies/

  • Instagram (Meta Platforms, Inc.)
    May use tracking technologies embedded in Instagram content or plugins shown on our website.
    Learn more: https://privacycenter.instagram.com/policy/

You can manage your cookie preferences via your browser settings or by using our website’s cookie consent banner.

8. Third-Party Links

Our site may contain links to third-party websites (e.g. Instagram, Facebook). We are not responsible for their privacy policies or content. We recommend you review their policies before providing any personal data.

9. Data Security

We apply appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, or loss.

10. Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us at:

Zadar Rent
Email: info@zadar-rent.com
Website: https://zadar-rent.com